PRINTING SPECIFICATIONS & INFORMATION

Our short run printing or hot stamping process is a hand fed, one-at-a-time delicate procedure which is done on pre-made bags
and boxes. Printing quality can vary. To insure the best possible printing we recommend that all laminated products and gloss
finish surfaces be hot stamped. Avoid logos with fine lines, halftones, and reverse printing. Please provide camera-ready
black & white art for processing your printing plates. We will also accept your art on disk, CD rom, via e-mail or FTP.
Use the recommended sizing chart below to determine the appropriate printing areas available and, if needed, standard
type fonts. Choose from the ink colors listed below or hot stamping foil colors. Delivery 2-3 weeks after approval of proof.
Rush service available. Contact our Customer Service Staff.

All flexographic (ink) post-printing of plastic bags will be printed in our Tampa facility.

POST PRINTING INK COLORS
INK COLORS - Philadelphia
RED 186	BURGUNDY 208	PURPLE 259	BROWN 463	PROCESS BLUE	REFLEX BLUE
DK BLUE 282	TEAL 327	LT GREEN 347	DK GREEN 3425	BLACK
INK COLORS - Tampa
RHODAMINE RED	RED 199	PURPLE 527	BURGUNDY 208	MET GOLD 874
BROWN 497	PROCESS BLUE	REFLEX BLUE	TEAL 328	KELLY GREEN 355
DK GREEN 342	CHARCOAL 431	BLACK

POST PRINTING FLEXOGRAPHIC INK COLORS
GLOSS FOIL COLORS
WHITE	IVORY	YELLOW	ORANGE	RED	PURPLE	LT BLUE	PROCESS BLUE
REFLEX BLUE	DK BLUE	TEAL	DK GREEN	CAMEL	CHOC. BROWN	GRAY	BLACK

MATTE FOIL COLORS
IVORY	MAGENTA	BURGUNDY	PURPLE	PROCESS BLUE	REFLEX BLUE	DK BLUE
LT GREEN	DK GREEN	LT BROWN	CHOC. BROWN	GRAY	BLACK	WHITE

METALLIC FOIL COLORS
PINK	MAGENTA	RED	BURGUNDY	PURPLE	LT BLUE	DK BLUE
TEAL	DK GREEN	SATIN SILVER	SILVER	SATIN GOLD	GOLD
COPPER	BRONZE	ICE BLUE	ORANGE - METORA

PAPER BAG IMPRINT AREAS
PLASTIC BAG IMPRINT AREAS

ELECTRONIC ART SUBMITTAL
Art may be electronically submitted in the following manner:

-On CD Rom (Mac compatible), DVD-R, FTP (http://ftp.swalter.com/art/) & via e-mail to Art@SWalter.com.

-NEVER SEND YOUR ORIGINAL FILES, but do send copies of any and all files used. Always reference Sales or Customer Service Staff
in charge of the account, your name, the name of your company and a contact number where you can be reached.

-IMPORTANT FILE FORMAT INFORMATION
We prefer files set up in Illustrator, or compatible program, with vectorized art. Avoid other programs that were created for publishing
purposes or photo touch ups. Be advised that if art is not supplied as a vector file and/or it needs to be modified, resized or
trapped (see note on trapping below), there will be additional art charges for the necessary changes. Our current hourly rate is $88.

-Any of the Following Program Files are Accepted :
Creative Suite 3 - Illustrator (PREFERRED FORMAT), Indesign, Photoshop, Freehand 9.0, Corel Draw files SAVED AS “AI 7.0” FILE
ONLY, Quark Xpress 6.0, PageMaker 6.5. SORRY NO .DOC or other Microsoft application files, we cannot open these. PDF are also
accepted, please make sure all fonts are outlined or to curves, not embedded. All files must be able to open and edit in Illustrator.

-Other File Formats Accepted:
Editable EPS, TIFF, JPEG.
HOT STAMPS (POST PRINTING) - Scans supplied should be black and white, line art, bitmaps images (NOT Grayscale) and preferably
1200 dpi. Lower resolutions and color submitted files may require additional art charges. Again vector files have the best
reproductive capability for Flexo and Hot Stamp printing.
FLEXO (POST PRINTING) - We prefer vector files, if this is not possible please supply your best resolution logo so it can be converted
to a vector file.
CUSTOM ORDERS - Full color (photographic) images should be 300 dpi (CMYK), all line art, bitmap images should be 1200 dpi

-Artwork Including Text Should:
Include Font Suitcase (Mac or PC accepted) OR, preferably convert all type to outlines/paths/curves. If we are to add text to the art
you MUST include the font suitcase. If you are using Quark, Indesign, Pagemaker please do a collect through the application, to collect
all fonts, images and file.

-IMPORTANT NOTICE !!!!
Any jobs involving screens, half-tones or four color process are subject to the Art Department review and may need changes to be
adapted for flexographic printing (which is VASTLY different from normal 4 color process/offset printing!!!) and will be subject to
art charges. Please CALL with questions on these issues.

-TRAPPING INFO
In flexographic printing, adjacent ink colors will overlap slightly. This overlap is called a “TRAP.” We recommend a 1/16” MANUAL
TRAP. Do not use the automatic trap feature from your program, it does not suit flexographic processes. Please allow us to trap
your art.

-All submitted art is subject to our review.

The e-mail address for the Art Department is art@swalter.com

Our Creative In-House Art Department Can Create a Custom Logo for You.
Contact Our Customer Service Department for More Information.